Top Tale with Peter Seiler

In this episode, host Nalin talks with Peter from Top Tale, about the marketing strategy and learnings from the re-launch campaign for this game.

What can creators learn from listening to their audience and the consequences of spreading too thin when it comes to trying to cover each and every social channel and marketing strategy. This is a great episode for all of those creators thinking about re-launching their own campaigns!

We discuss:

[1:40]: How Peter has gone from being an engineer working with HP Inc. to designing a card game; and what Top Tale is all about.
[07:15]: What is Top Tale storytelling component? And how it played a significant role in the marketing strategy pre-launch.
[13:30]: How Peter created his campaign video and how he adjusted the edition according to the data from the first round of ads.
[17:50]: Re-launching a campaign is always a challenge. The secret is in listening to the audience and making the necessary adjustments.
[23:05]: How Top Tale will evolve outside of Kickstarter with volumes and spin-off games, revolving around the same topic of “getting to know your fellow human”.
[28:21]: Peter’s business strategy to eventually create a big games brand.
[29:54]: What Peter would do differently in marketing. Trying too many things at the same time doesn’t work as one might expect it to. So It’s a great learning experience to know what works best for this project and where he should invest his resources in the future.
[36:25]: Which manufacturer did Peter work with.
[37:25]: Where can people get a copy of Top Tale.

Final marketing tip from Peter to new board game creators:

“Marketing is much more than knowing your audience and appealing to your audience. It’s also about building trust with your audience. You need prospective customers to trust that you will provide them with a product that they will value. You can build that trust by demonstrating the quality of your work, but also you can build trust through others vouching for your work. Whatever you do in marketing, figure out how to genuinely build trust, and you’ll not only build your business, but also you’ll build fans. Remember that it won’t happen overnight, but you’ll get there if you are honest with yourself and your audience.”

Thanks for listening to the Board Game Marketing Podcast!

For more information on how to market your game, be sure to check out the Meeple Marketing Blog.