In this episode, host Nalin talks to John de Campos about Token Terrors, which raised $29,159 on Kickstarter.
– [1:26] What Token Terrors is all about.
– [2:49] Going to events and presenting the game to people face to face gives a great opportunity to catch quality emails for the list. Nurturing relationships and moving around the circle of people involved in publishing and tabletop games also creaters a chance to interact with more people with the same interests.
– [6:42] Having a nice welcoming table on events where people can try the game makes a huge impact.
– [10:16] Being proactive in the online communities where board games creators and players are.
– [19:00] Consult with expert publishers and creators to see if your game is missing something or if it could have something else.
– [24:42] What’s coming up on Terrible Games.
– [27:54] How they did ads and what converted better for their product. What the cost per click was.
– [30:20] How they used Reddit, and how not to get banned from it with too much self-promotion. Always follow the 10 to 1 rule.
– [34:02] The reason behind a 18-day campaign.
– [36:02] The key behind the success of marketing for this campaign was like a snowball effect, but the most important part was to have a great product to promote.
– [38:43] How to connect with John.
Thanks for listening to the Board Game Marketing Podcast!
Final marketing tip from John to new board game creators:
“Be vigilant, learn how to take critiism, know your market.”
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
You can also check it out on Stitcher, Castbox, and Podbean!