Token Terrors with John de Campos

In this episode, host Nalin talks to John de Campos about Token Terrors, which raised $29,159 on Kickstarter.

We discuss:

– [1:26] What Token Terrors is all about.

– [2:49] Going to events and presenting the game to people face to face gives a great opportunity to catch quality emails for the list. Nurturing relationships and moving around the circle of people involved in publishing and tabletop games also creaters a chance to interact with more people with the same interests.

– [6:42] Having a nice welcoming table on events where people can try the game makes a huge impact.

– [10:16] Being proactive in the online communities where board games creators and players are.

– [19:00] Consult with expert publishers and creators to see if your game is missing something or if it could have something else.

– [24:42] What’s coming up on Terrible Games.

– [27:54] How they did ads and what converted better for their product. What the cost per click was.

– [30:20] How they used Reddit, and how not to get banned from it with too much self-promotion. Always follow the 10 to 1 rule.

– [34:02] The reason behind a 18-day campaign.

– [36:02] The key behind the success of marketing for this campaign was like a snowball effect, but the most important part was to have a great product to promote.

– [38:43] How to connect with John.

Thanks for listening to the Board Game Marketing Podcast!