Poopocalypse with Jonny Vance

In this episode, host Nalin talks to Jonny Vance about marketing for Poopocalypse, that raised  $54,052 on Kickstarter.

We discuss:

          [0:51] Where the inspiration to create Poopocalypse came from. 

          [4:45] Creating a print and play version of the game for free, to capture emails on pre-launch, with Facebook ads and groups.

          [8:54] Why conversion ad campaigns worked better, along with testing different headlines and images, getting to a cost per email of only 50 cents.

          [10:36] Organizing on how the features of the game will be presented on the video, and how to enhance those features in video production.

          [14:52] Not expecting and waiting until everything is perfect to create content and start interacting with the audience.

          [16:45] Getting collaboration with other brands as a live-campaign marketing strategy.

          [20:03] Having a surprise for the middle of the campaign “slow” period to raise excitement from backers and new audiences.

          [25:10] The importance of starting a Facebook group early on, and working with an ad-buying partner like Backerkit.

          [30:36] The communication with the client dynamic, from the first approach to the end product. 

          [32:33]  The news for the Poopocalypse game. 

Thanks for listening to the Board Game Marketing Podcast!

Kickstarter campaign: https://www.kickstarter.com/projects/1260036344/poo-pocalypse

Website: https://www.poopocalypse.com/

Facebook:  https://www.facebook.com/pg/ThePooGame/posts/

For more information on how to market your game, be sure to check out the Meeple Marketing Blog.

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