Overtime with Pavle Ilijasevic

In this episode, host Nalin talks to Pavle Ilijasevic about marketing for Overtime that raised $9,968 USD on Kickstarter.

We discuss:

          [0:52] What Overtime is about and how they created it. 

          [3:00] Investing time in gaming groups, and promoting the game nationally and internationally.

          [5:22] Using local playtests to collect emails and feedback 

          [11:00] Sharing images of the playtests as social media marketing strategy.

          [13:00] Launch day: Facebook groups posting approach 

          [16:15] Live campaign ads and “guerrilla marketing” strategy on live events. 

–          [20:00] What, in retrospect, could have improved the marketing strategy, to create a better engagement with possible audience members. 

          [22:56]  Why they didn’t invest a lot on ads throughout the campaign

–          [26:54]  The new game they’re working on 

Thanks for listening to the Board Game Marketing Podcast!

Kickstarter campaign: https://www.kickstarter.com/projects/dazboggames/overtime-the-card-game-of-no-work-and-all-play/comments?ref=discovery&term=PLAYING%20CARDS

Website: https://dazboggames.com/

Facebook: https://www.facebook.com/dazboggames/

Instagram: https://www.instagram.com/dazboggames/

For more information on how to market your game, be sure to check out the Meeple Marketing Blog.

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