In this episode, host Nalin talks to Jay Cormier about marketing for MIND MGMT that raised CA$ 191,611 on Kickstarter.
– [2:20] Marketing is everything so start early
– [5:55] Starting a YouTube channel to talk about how to start a board game company
– [10:03] Using Gleam contests to generate people for an email list
– [14:32] Reaching out for reviews are so important and 100% worth it
– [16:13] There’s approximately a 7-month timeline for the entire review process
– [26:41] Getting creative with hidden clues on the Kickstarter page to keep backers engaged throughout the campaign
– [31:02] The importance of staying on brand when doing anything related to the board game launch
– [33:49] Be sure to keep your comments section going by asking questions to backers
– [38:39] Continue to be involved in comments, even it’s just to say thank you.
Thanks for listening to the Board Game Marketing Podcast!
Final marketing tip from Jay to new board game creators:
Everything you do is marketing. How you respond to backers is helping create your brand – that’s marketing. Making a nice looking sample to demo at cons – that’s marketing. Using the theme of your game when you demo the game, and throughout your campaign – that’s marketing. Running contests, writing blog entries, making videos to increase your mailing list – that’s marketing. Determining where your stretch levels are set and how you’re going to roll them out – that’s marketing. Everything you do and say is helping (or hurting) your brand, and when you’re a newer publisher, all you have is you and your brand. Think about every aspect of what you’re doing and how it will be perceived by potential customers.
MIND MGMT Kickstarter campaign: https://www.kickstarter.com/projects/mindmgmt/mind-mgmt-the-psychic-espionage-game
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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