In this episode, host Nalin talks to Will Carson about Indipro.
We discuss:
– [2:03] How Will went from role-playing games in his childhood, to become a tabletop game distributer with the goal to bring indie games to the store shelves.
– [4:36] How creators can work with Indipro to promote and distribute their games. When working together since pre-launch, Indipro will advise you on what can be also improved for marketing and distribution reasons, which can in itself help for the success of the campaign.
– [9:35] A good game will always have great gameplay and a clear rulebook/video.
– [11:43] How many copies work better, the type of packaging and pricing per style of game.
– [19:15] Using Kickstarter as a way to fund creating a game vs. using it as a way to find a bigger market.
– [21:57] The services and help you can get with Will and Indipro.
– [26:11] Reorders and the distribution process timeline.
– [28:54] How to connect with John and Indipro.
Thanks for listening to the Board Game Marketing Podcast!
Final marketing tip from Will to new board game creators:
“Have an audience already, and if you can, launch it in a time where you plan on being at least one if not more conventions, so you can get that synergy going.”
Website: https://indiprogames.com/
Facebook: https://www.facebook.com/InDiProGames/
Instagram: https://www.instagram.com/indiprogames/
Twitter: https://twitter.com/indiprogames
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
You can also check it out on Stitcher, Castbox, and Podbean!