In this episode, host Nalin talks to Rita Orlov about marketing for Emerald Flame, which raised $290,088 on Kickstarter.
– [0:50] What type of game is Emerald Flame.
– [1:43] Pre-launch audience reach started out with the creation of online puzzles that people could do whilst on quarantine. From that, organic relationships were formed with other creators and with the audience, where there was the opportunity to promote Emerald Flame, and have people subscribe to the newsletter.
– [6:21] Having a social media scheduling calendar for promotion and sharing the creative process with the audience pre-launch. Creating a presence on Facebook online tabletop game enthusiast communities.
– [12:55] Launch day bakers came mostly from subscribers of the Newsletter and long time followers. Promotion was mainly publishing on the Facebook communities and messaging early bakers for their support.
– [15:49] The rest of the campaign they messaged people who over pledged, and they also had a collector’s edition which also helped to get bakers. Then, decided to implement Facebook ads to target new audiences, promoting the fact that they were already fully funded.
– [19:49] The other thing was to continue with the weekly puzzles with features form the Emerald Flame game universe, which helped create more of a tight community engaged with the game. It turned into a great lead magnet for new subscribers.
– [27:11] The key was the combination of all of the things, and being authentic about the project, showing people the creator and creating an organic connection with the audience.
– [29:56] Where you can find Rita and learn more about Post Curious.
Thanks for listening to the Board Game Marketing Podcast!
Final marketing tip from Rita to new board game creators:
“Figure out what is unique about your product and find a way to make it stand out, while also standing behind it as the creator because passion is infectious.”
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.