Marketing

Building an effective landing page is the main tool in your arsenal that will get you fully funded on your Kickstarter board game launch.  While it might not seem like much, the structure, content and design of your landing page can make or break your campaign.  Here are the topics that we’ll cover today: Do …

How To Create A Landing Page For Your Kickstarter Board Game Read More »

I’m not going to lie – it completely sucks to go through the time and effort of a Kickstarter launch and come out the other end with a campaign that isn’t fully funded.  If this is you, don’t fret! There is still light at the end of the tunnel. The way I see it, here …

How To Relaunch Your Board Game On Kickstarter Read More »

Email marketing is incredibly important when it comes to crowdfunding. After years working in the crowdfunding industry to help creators raise over $13M, the secret sauce to success is emails. Nope, it’s not your social media follower counts that will drive your project to success, but rather the email addresses that you’ve painstakingly collected that …

How To Build An Email List For Your Board Game Launch Read More »

I’m not going to lie: marketing is a tricky beast that is incredibly important but often misunderstood. At its root, marketing is all about finding, attracting, keeping, and pleasing customers. This is simple to explain but beneath the surface, there are countless tactics and strategies to deploy (and most marketers will disagree on what is …

How To Market A Board Game For Kickstarter Read More »

I know creators who can talk for hours about their game – how they came up with the mechanics, which manufacturer they’ll be working with and why, how they came up with the names of each of the characters, deciding between plastic or metal coins, what the packaging will be like, who does the artwork, …

How To Use Content To Market Your Kickstarter Board Game Launch Read More »