Marketing For Board Games
So you want to launch a board game and hear that you have to do this whole marketing thing. From what I’ve seen, the vast majority of game designers aren’t marketers by trade and they’re learning marketing as they go. That’s why I wanted to dig into the basics of marketing today. I’m a firm …
Marketing Fundamentals Every Board Game Creator Needs To Know Read More »
The question I get very often is how to actually set up the advertising, landing page and email marketing platform together so it all seamlessly tracks the data you need to know. I like to call this the pre-launch sequence since it’s commonly seen throughout the industry. It might seem simple, but for those new …
According to Kickstarter, projects with videos succeed at a much higher rate than those without (50% vs. 30%). So how do you create a good video, especially if you’ve never done it before? In this article, we’ll go through the five steps to create a Kickstarter video, as well as dive deeper into the content …
If you know tabletop games, then you know BoardGameGeek (BGG). It’s an online forum for board game hobbyists and one of the first places to go when you’re trying to decide on a game to purchase. As of writing, BGG boasts 12M monthly visitors and thousands of very active participants. And yes, it’s a beast. …
How To Use BoardGameGeek To Market Your Kickstarter Launch Read More »
Crowdfunding is a multi-billion dollar industry. So there’s really no question about it: people will want part of that pie. Once you even remotely signal to the internet that you might be launching a Kickstarter campaign, you will get bombarded with emails, messages, or ads. If you’re lucky, you’ll be hit with the trifecta (yes, …
Spam And Scams Coming For Your Kickstarter Board Game Launch Read More »
It used to be that people would discover projects on Kickstarter as they went live on the platform. If you were in your pre-launch phase, potential backers could only find you through word-of-mouth channels (like through playtesting, conventions, etc.) or through online advertising. However, since Kickstarter has seen that backers like to discover campaigns earlier …
How To Use The Kickstarter Promo Page To Market Your Board Game Read More »
How do I get someone to pre-order my game? That’s probably the question that every single game designer has going into a Kickstarter launch. The other day we covered How To Generate Traffic To Your Kickstarter Board Game. It’s the first, and very important, part of the equation to get your game funded. Why? Because …
How To Get Kickstarter Backers For Your Board Game Read More »
You can’t optimize what isn’t built yet, so the first step is to build the landing page with the key elements we discussed in How To Create A Landing Page For Your Kickstarter Board Game. If you’ve completed that step then great! Let’s move to optimize your landing page. First of all, it’s totally OK …
How To Optimize Your Kickstarter Board Game Landing Page Read More »
So you have a brilliant idea for a game, you’ve gotten all the pieces ready, you have a PnP up (even something on TTS!), but now where are the people who will come to support your game? Why Does Traffic Matter? When it comes to your Kickstarter campaign, there are two levers that determine your …
How To Generate Traffic To Your Kickstarter Board Game Read More »
Facebook is one of the best platforms to put money into when building a community of like-minded people. As I’ve mentioned before, Facebook has spent a lot of money and time getting people on their platform and collecting their information and interests. They’ve also spent a great deal of effort creating a robust advertising platform …
How To Use Facebook Advertising For Your Kickstarter Board Game Read More »