Marketing

Spam And Scams Coming For Your Kickstarter Board Game Launch

Crowdfunding is a multi-billion dollar industry.  So there’s really no question about it: people will want part of that pie.  Once you even remotely signal to the internet that you might be launching a Kickstarter campaign, you will get bombarded with emails, messages, or ads. If you’re lucky, you’ll be hit with the trifecta (yes, …

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How To Use The Kickstarter Promo Page To Market Your Board Game

It used to be that people would discover projects on Kickstarter as they went live on the platform. If you were in your pre-launch phase, potential backers could only find you through word-of-mouth channels (like through playtesting, conventions, etc.) or through online advertising.  However, since Kickstarter has seen that backers like to discover campaigns earlier …

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How To Use Facebook Advertising For Your Kickstarter Board Game

Facebook is one of the best platforms to put money into when building a community of like-minded people.  As I’ve mentioned before, Facebook has spent a lot of money and time getting people on their platform and collecting their information and interests. They’ve also spent a great deal of effort creating a robust advertising platform …

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