Marketing For Board Games
I’m not going to lie – it completely sucks to go through the time and effort of a Kickstarter launch and come out the other end with a campaign that isn’t fully funded. If this is you, don’t fret! There is still light at the end of the tunnel. The way I see it, here …
Email marketing is incredibly important when it comes to crowdfunding. After years working in the crowdfunding industry to help creators raise over $13M, the secret sauce to success is emails. Nope, it’s not your social media follower counts that will drive your project to success, but rather the email addresses that you’ve painstakingly collected that …
How To Build An Email List For Your Board Game Launch Read More »
I’m not going to lie: marketing is a tricky beast that is incredibly important but often misunderstood. At its root, marketing is all about finding, attracting, keeping, and pleasing customers. This is simple to explain but beneath the surface, there are countless tactics and strategies to deploy (and most marketers will disagree on what is …
I know creators who can talk for hours about their game – how they came up with the mechanics, which manufacturer they’ll be working with and why, how they came up with the names of each of the characters, deciding between plastic or metal coins, what the packaging will be like, who does the artwork, …
How To Use Content To Market Your Kickstarter Board Game Launch Read More »
Facebook has 2.45 billion active users around the world. With about ⅓ of the world active on Facebook, there are sizable opportunities here for you and your new board game. I’ve been a huge proponent of Facebook ever since I entered the workforce as an Advertising Manager years ago. Between the different social platforms, Facebook …
How To Use Free Facebook Tools To Market Your Board Game Read More »