It used to be that people would discover projects on Kickstarter as they went live on the platform. If you were in your pre-launch phase, potential backers could only find you through word-of-mouth channels (like through playtesting, conventions, etc.) or through online advertising.  However, since Kickstarter has seen that backers like to discover campaigns earlier …

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How do I get someone to pre-order my game? That’s probably the question that every single game designer has going into a Kickstarter launch.  The other day we covered How To Generate Traffic To Your Kickstarter Board Game. It’s the first, and very important, part of the equation to get your game funded. Why? Because …

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You can’t optimize what isn’t built yet, so the first step is to build the landing page with the key elements we discussed in How To Create A Landing Page For Your Kickstarter Board Game. If you’ve completed that step then great! Let’s move to optimize your landing page.  First of all, it’s totally OK …

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So you have a brilliant idea for a game, you’ve gotten all the pieces ready, you have a PnP up (even something on TTS!), but now where are the people who will come to support your game? Why Does Traffic Matter? When it comes to your Kickstarter campaign, there are two levers that determine your …

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Facebook is one of the best platforms to put money into when building a community of like-minded people.  As I’ve mentioned before, Facebook has spent a lot of money and time getting people on their platform and collecting their information and interests. They’ve also spent a great deal of effort creating a robust advertising platform …

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