Marketing For Board Games
In this episode, host Nalin talks to Ando Wilde about marketing for Houston, We Have A Dolphin , that raised €25,106 on Kickstarter. We discuss: – [1:46] What Houston, We Have A Dolphin is about and how it integrates a digital component. – [3:18] Using organic social …
The question I get very often is how to actually set up the advertising, landing page and email marketing platform together so it all seamlessly tracks the data you need to know. I like to call this the pre-launch sequence since it’s commonly seen throughout the industry. It might seem simple, but for those new …
In this episode, host Nalin talks to Joe Slack about marketing for Relics of Rajavihara, that raised CA$ 63,360 on Kickstarter. We discuss: – [1:29] Where the inspiration to create Relics of Rajavihara came from. – [6:37] Using niche specific Facebook Groups engagement to create organic relationships …
In this episode, host Nalin talks to Jonny Vance about marketing for Poopocalypse, that raised $54,052 on Kickstarter. We discuss: – [0:51] Where the inspiration to create Poopocalypse came from. – [4:45] Creating a print and play version of the game for free, to capture emails on …
In this episode, host Nalin talks to David Diaz about marketing for Mesa Game Lab. We discuss: – [0:54] How Mesa Game Lab was created to help create great videos and gifs for kickstarter campaigns. – [5:00] The importance of creating an engaging main image and 30 …
Mesa Game Lab with David Diaz (Expert Interview) Read More »
In this episode, host Nalin talks to Josh Patton about marketing for Animo: Cross Trainers that raised $21,545 on Kickstarter. We discuss: – [2:00] What Animo: Cross Trainers is about, and how this narrowed down the marketing to a specific market. – [6:06] Collecting emails in niche …
According to Kickstarter, projects with videos succeed at a much higher rate than those without (50% vs. 30%). So how do you create a good video, especially if you’ve never done it before? In this article, we’ll go through the five steps to create a Kickstarter video, as well as dive deeper into the content …
In this episode, host Nalin talks to Bradley Field about marketing for How Game Are You? Couples Intimacy Edition that raised AU$ 10,503 on Kickstarter. We discuss: – [0:54] Where the original idea for How Game Are You came from? – [4:54] How personal networks worked as …
How Game Are You? Couples Intimacy Edition with Bradley Field Read More »
In this episode, host Nalin talks to Pavle Ilijasevic about marketing for Overtime that raised $9,968 USD on Kickstarter. We discuss: – [0:52] What Overtime is about and how they created it. – [3:00] Investing time in gaming groups, and promoting the game nationally and internationally. – …
If you know tabletop games, then you know BoardGameGeek (BGG). It’s an online forum for board game hobbyists and one of the first places to go when you’re trying to decide on a game to purchase. As of writing, BGG boasts 12M monthly visitors and thousands of very active participants. And yes, it’s a beast. …
How To Use BoardGameGeek To Market Your Kickstarter Launch Read More »