Marketing For Board Games
In this episode, host Nalin talks to Ammon Anderson about marketing for T.A.C.O., which raised $10,278 on Kickstarter. We discuss: – [1:15] The inspiration behind T.A.C.O., and where the first playtesters came from. – [3:21] Being active in Facebook gaming communities and finding an audience for the …
In this episode, host Nalin talks to Jonathan Vallerand (JV) about marketing for With A Smile & A Gun , that raised CA$ 16,411 on Kickstarter. We discuss: – [0:50] What With A Smile & A Gun is about. – [1:57] Being active in online communities a …
With A Smile & A Gun with Jonathan Vallerand (JV) Read More »
In this episode, host Nalin talks to Carla Kopp about marketing for Weird Giraffe Games. We discuss: – [1:02] All of the project Carla is currently working on and how she started in the board game industry. – [7:39] Creating new community activities to share and learn …
In this episode, host Nalin talks to Ando Wilde about marketing for Houston, We Have A Dolphin , that raised €25,106 on Kickstarter. We discuss: – [1:46] What Houston, We Have A Dolphin is about and how it integrates a digital component. – [3:18] Using organic social …
The question I get very often is how to actually set up the advertising, landing page and email marketing platform together so it all seamlessly tracks the data you need to know. I like to call this the pre-launch sequence since it’s commonly seen throughout the industry. It might seem simple, but for those new …
In this episode, host Nalin talks to Joe Slack about marketing for Relics of Rajavihara, that raised CA$ 63,360 on Kickstarter. We discuss: – [1:29] Where the inspiration to create Relics of Rajavihara came from. – [6:37] Using niche specific Facebook Groups engagement to create organic relationships …
In this episode, host Nalin talks to Jonny Vance about marketing for Poopocalypse, that raised $54,052 on Kickstarter. We discuss: – [0:51] Where the inspiration to create Poopocalypse came from. – [4:45] Creating a print and play version of the game for free, to capture emails on …
In this episode, host Nalin talks to David Diaz about marketing for Mesa Game Lab. We discuss: – [0:54] How Mesa Game Lab was created to help create great videos and gifs for kickstarter campaigns. – [5:00] The importance of creating an engaging main image and 30 …
Mesa Game Lab with David Diaz (Expert Interview) Read More »
In this episode, host Nalin talks to Josh Patton about marketing for Animo: Cross Trainers that raised $21,545 on Kickstarter. We discuss: – [2:00] What Animo: Cross Trainers is about, and how this narrowed down the marketing to a specific market. – [6:06] Collecting emails in niche …
According to Kickstarter, projects with videos succeed at a much higher rate than those without (50% vs. 30%). So how do you create a good video, especially if you’ve never done it before? In this article, we’ll go through the five steps to create a Kickstarter video, as well as dive deeper into the content …