Marketing For Board Games
In this episode, host Nalin talks with Peter Hoang about marketing for Alien Puppies. Although he had a background in product development, being a first-time creator in crowdfunding got him to learn and experiment with digital marketing and audience building. He learned the best way to communicate his message to his leads and to directly …
In this episode, host Nalin talks with Brian Rauch about marketing for Pets Gone Shady. With his background in marketing, Brian had the opportunity to try out different strategies to promote the second version of his first game “Shady Pets”. His approach let him create an engaged audience that converted into backers nicely. He talks …
In this episode, host Nalin talks with Gabe Lawson about marketing for The Escape Box. As a first time creator, Gabe gives many insights on what can be accomplished with good market research and organic engagement; and how starting with the goal of creating a sustainable business can payout once you get fully funded. Check …
In this episode, host Nalin talks with James Faulkner about the creative process and marketing for board games. James talks about how he incorporates his personality and personal experiences with games in the products he creates with his team. He takes great pride in the time they invest in having a good customer experience and …
Hogs Of War The Miniatures Game with James Faulkner Read More »
In this episode, host Nalin talks with Sam and Tyler from Ejected Planet about the creation and marketing process for Dice Command and how they’re planning on growing their brand. How they converted people they met on Instagram through playtesting experiences into backers and fans. Check out their whole experience launch and getting fully funded! …
In this episode, host Nalin talks with Brendan McCaskell about the marketing process for Stars of Akarios. What did they do to build their email list? Where did they promote their game idea before running ads? They discuss the importance of creating a community environment that’s comfortable for everyone and where you can get feedback …
In this episode, host Nalin talks with Brenna Noonan about marketing board games with advertisements. Brenna is the queen of all things advertising. She has tested and implemented strategies that have proven to work wonders for a multitude of clients. The insights that Brenna shares could be invaluable to you and your campaign. You are …
In this episode, host Nalin talks with Julianne Bierwirth and Adrian Kerrihard about their incredible crowdfunding journey with Mantis Falls. Learn how Julianne and Adrian put their heart and soul into not only the game creation, but their relationship with their audience and how that has been the biggest factor in their game board success. …
Mantis Falls with Julianne Bierwirth & Adrian Kerrihard Read More »
In this episode, host Nalin talks with Malachi Ray Rempen about the two very different marketing tactics he used for his two successful games. Having come from being a filmmaker, Malachi had a lot to learn about the gaming industry. His story may be unconventional, but it is one that any aspiring board game creator …
Roll Camera! The Filmmaking Game with Malachi Ray Rempen Read More »
In this episode, host Nalin talks with Dan Blacklock about how he has managed not one, but two successful projects. Dan takes us through his entire process of product design, community building, backer engagement, and how all of that is tied into marketing. He discusses where he has found success and shares many tips for …