DIE in the Dungeon with Wes Woodbury

In this episode, host Nalin talks to Wes Woodbury about marketing for DIE in the Dungeon that raised CA$ 73,676 on Kickstarter.

We discuss:

–          [1:31] Balancing a full-time job while designing games

–          [3:03] How to get people into the game’s Facebook group

–          [5:26] His thoughts on openly sharing your game, mechanics and art before launch

–          [7:20] The best kind of feedback you can get while designing a game (hint: has to do with online playtesting)

–          [13:18] Effectively using stretch goals as a way to maintain momentum

–          [16:34] How to engage your community of backers with a social share campaign and other in-campaign surprises

–          [20:29] Ways to engage with the game community through the content that you create

–          [23:17]  How to engage different content creators like previewers and reviewers to help promote the game throughout launch and beyond

Thanks for listening to the Board Game Marketing Podcast!

Kickstarter campaign: https://www.kickstarter.com/projects/fundamentalgames/die-in-the-dungeon/ 

Website: https://www.thefundamentalgames.com/

Facebook: https://www.facebook.com/groups/555244208580474/

For more information on how to market your game, be sure to check out the Meeple Marketing Blog.

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