About

Hi! My name is Nalin Chuapetcharasopon and I help creators get the word out about their passion projects.

I created Meeple Marketing because I found that there isn’t anything else online that specifically helps creators market their board games. And, well, it combines two things I absolutely love: marketing and board games.

That’s me being cheesy and playing Splendor

Truth be told, I wasn’t one of the lucky ones who played board games growing up; board games weren’t really a big thing at all in Bangkok, Thailand where I grew up. Luckily in graduate school I met people who loved board games and introduced me to the wonderful world of tabletop gaming: the complex strategy, the beautiful artwork and the hours of fun. Actually, I’m now married to one of them and board games were definitely a huge reason we got close. 

You might be wondering, but Nalin, why are you spending your days writing about marketing for board game creators? Well, for one, I’m absolutely passionate about helping people launch their dreams and reach their goals. 

Ever since serendipitously getting into crowdfunding in 2015, I’ve helped creators raise over $13 million dollars (and counting!) on Kickstarter and Indiegogo, launch their businesses and live the life they want. You can see more of my work at Crush Crowdfunding, another site that I run for hardware and tech entrepreneurs.

I’m fortunate to get to wake up every single day to work with people who are driven to launch their best ideas to the world. For me, there’s nothing better than seeing someone work so hard on their passion project (be it a board game or new line of clothes) and seeing it actually be received so well by hundreds or thousands of people worldwide. 

My number one goal with Meeple Marketing is to see to it that you have all the tools, training and resources to market your board game. Designing a game is enough of a challenge, there’s no reason to also go running around the internet to learn how to get the word out. That’s why I’m bringing it all to you right here, in one place. 

Here are 3 steps to get started:

1. Join the Kickstarter Board Game Marketing Group on Facebook.

We’ve grown to a community of over 300 game designers within 2 short months and we can’t wait to see you inside.

2. Join the email list to get the “10 Launch Hacks From The Most Successful Board Game Launches”.

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3. Read the blog. Here are the three most popular articles to get you started:

I can’t wait to learn about your game and help you tell the world about it!

– Nalin