Marketing For Board Games
In this episode, host Nalin talks to Josh Patton about marketing for Animo: Cross Trainers that raised $21,545 on Kickstarter. We discuss: – [2:00] What Animo: Cross Trainers is about, and how this narrowed down the marketing to a specific market. – [6:06] Collecting emails in niche …
According to Kickstarter, projects with videos succeed at a much higher rate than those without (50% vs. 30%). So how do you create a good video, especially if you’ve never done it before? In this article, we’ll go through the five steps to create a Kickstarter video, as well as dive deeper into the content …
In this episode, host Nalin talks to Bradley Field about marketing for How Game Are You? Couples Intimacy Edition that raised AU$ 10,503 on Kickstarter. We discuss: – [0:54] Where the original idea for How Game Are You came from? – [4:54] How personal networks worked as …
How Game Are You? Couples Intimacy Edition with Bradley Field Read More »
In this episode, host Nalin talks to Pavle Ilijasevic about marketing for Overtime that raised $9,968 USD on Kickstarter. We discuss: – [0:52] What Overtime is about and how they created it. – [3:00] Investing time in gaming groups, and promoting the game nationally and internationally. – …
If you know tabletop games, then you know BoardGameGeek (BGG). It’s an online forum for board game hobbyists and one of the first places to go when you’re trying to decide on a game to purchase. As of writing, BGG boasts 12M monthly visitors and thousands of very active participants. And yes, it’s a beast. …
How To Use BoardGameGeek To Market Your Kickstarter Launch Read More »
In this episode, host Nalin talks to Mikael Lyck about marketing for The Phantom: The Card Game that raised SEK 377,860 (approx $40,800 USD) on Kickstarter. We discuss: – [2:37] Transforming an early passion for games into a business – [4:29] Investing time in forums and gaming …
Crowdfunding is a multi-billion dollar industry. So there’s really no question about it: people will want part of that pie. Once you even remotely signal to the internet that you might be launching a Kickstarter campaign, you will get bombarded with emails, messages, or ads. If you’re lucky, you’ll be hit with the trifecta (yes, …
Spam And Scams Coming For Your Kickstarter Board Game Launch Read More »
In this episode, host Nalin talks to Wes Woodbury about marketing for DIE in the Dungeon that raised CA$ 73,676 on Kickstarter. We discuss: – [1:31] Balancing a full-time job while designing games – [3:03] How to get people into the game’s Facebook group – …